Digital Billboards
On November 12, 2019, Council approved amendments to Sign Bylaw No. 2403 to support the installation of two digital billboards on City property. The City has a 25-year revenue sharing agreement with Pattison Outdoor Advertising for two locations – at the City-owned former landfill site on the Barnet Highway, and at the intersection of Barnet Highway and Ioco Road. It is anticipated that the two billboard signs will be installed in spring 2020.
Locations
Considerations
Brightness |
|
Environment |
|
Traffic Safety and Oversights |
|
Ongoing costs and maintenance |
|
Revenue
|
Minimum Guaranteed Revenue |
Total Estimated Revenue (Dependent on amount |
Average revenue per year |
$754,000 |
$1,180,000 |
Total revenue over 25-year term |
$18,850,000 |
$30,100,000 |
- The guaranteed revenue could potentially offset a 1.5% tax increase
- The estimated revenue could potentially offset a 2.4% tax increase
Additional Resources
- Digital Billboard Town Hall Meeting video (November 12, 2019)
- Digital Billboard Town Hall Meeting Presentation (November 12, 2019)
- Sign Bylaw Amendment – Adoption (Item 7.2, Regular Meeting of Council, November 12, 2019)
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