Digital Billboards

The City has a 25-year revenue sharing agreement with Pattison Outdoor Advertising for digital billboards at two locations. For advertising inquiries, please contact Pattison Outdoor Advertising. Port Moody businesses, non-profits, and community groups receive a 20% discount on advertising.

Locations

On November 12, 2019, following a town hall meeting, Council approved amendments to Sign Bylaw No. 2403 to support the installation of two digital billboards on City property – at the City-owned former landfill site on the Barnet Highway, and at the intersection of Barnet Highway and Ioco Road. The two billboard signs were installed in January 2021.

Digital billboard locations map

Considerations

Advertising and Content

One out of every 10 spots, or 10 per cent, will be used for City of Port Moody content
Port Moody businesses, non-profits, and community groups receive a 20% discount on advertising. For advertising inquiries, please contact Scott MacPhail, retail sales manager for Pattison Outdoor Advertising, at 604-235-2725 or SMacPhail@pattisonoutdoor.com.

Brightness

At night, the billboards dim to the same level as a typical streetlight
Photocell ambient light sensors automatically adjust the brightness as light conditions change
Screen brightness and content is also monitored via an attached camera

Environment

The daylighted water course at the former Barnet Landfill site is a protected riparian area
The billboard illumination is well within International Dark Sky Association (IDA) protocol and standards to minimize light pollution

Traffic Safety and Oversights

TAC (Transportation Association of Canada) Safety Guidelines regulate factors such as brightness, animation, frame transition time, and duration
Industry research shows no conclusive evidence of increased traffic safety risks associated with static message digital billboards
Billboard ads will not have animation or motion video
No alcohol, vaping, or cannabis advertisements are permitted

Ongoing costs and maintenance

All maintenance costs are covered by Pattison Outdoor Advertising
Digital screens will be replaced twice during the contract term
Maintenance response time from Pattison Outdoor Advertising is under 48 hours

Revenue

	Minimum Guaranteed Revenue	Total Estimated Revenue (Dependent on amount of advertising sold)
Average revenue per year	$754,000	$1,180,000
Total revenue over 25-year term	$18,850,000	$30,100,000

Minimum Guaranteed Revenue

Total Estimated Revenue

(Dependent on amount
of advertising sold)

Average revenue per year

$754,000

$1,180,000

Total revenue over 25-year term

$18,850,000

$30,100,000