Digital Billboards
The City has a 25-year revenue sharing agreement with Pattison Outdoor Advertising for digital billboards at two locations.
Port Moody businesses, non-profits, and community groups receive a 20 per cent discount on advertising. For advertising inquiries, please contact Scott MacPhail, retail sales manager for Pattison Outdoor Advertising, at 604-235-2725 or SMacPhail@pattisonoutdoor.com.
Locations
On November 12, 2019, following a town hall meeting, Council approved amendments to Sign Bylaw No. 2403 to support the installation of two digital billboards on City property: at the City-owned former landfill site on the Barnet Highway, and at the intersection of Barnet Highway and Ioco Road. The two billboard signs were installed in January 2021.
Considerations
Advertising and content |
|
Brightness |
|
Environment |
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Traffic safety and oversights |
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Ongoing costs and maintenance |
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Revenue
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Minimum guaranteed revenue |
Total estimated revenue (dependent on amount |
Average revenue per year |
$754,000 |
$1,180,000 |
Total revenue over 25-year term |
$18,850,000 |
$30,100,000 |
- the guaranteed revenue could potentially offset a 1.5 per cent tax increase
- the estimated revenue could potentially offset a 2.4 per cent tax increase
Additional Resources
- Digital Billboard Town Hall Meeting video (November 12, 2019)
- Digital Billboard Town Hall Meeting Presentation (November 12, 2019)
- Sign Bylaw Amendment – Adoption (Item 7.2, Regular Meeting of Council, November 12, 2019)
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